Touch Points

A marketing guru, I am not. However, tonight I just added a new tool to my marketing tool box. I'm pretty excited. Touch points are anything that touches your brand. At SAGA, our brand is "public art gallery striving for high ideals, inspiring our community and being open and welcoming to all." Decisions we make about products we use are all touch points - things that affect how people perceive us. The reason this topic came up is because of the coffee we serve. As a non-profit organization with limited funds, the decision to continue to purchase locally roasted Shuswap Coffee Co. beans was questioned. I was surprised by this because I have always felt that we vote with our dollar and if we expect locals to support us (which they do, thank goodness) then we need to support them. Plus it's darn good coffee. When people attend jazz nights, opening receptions and the once-a-month Coffee Break, we want their experience to reflect our ideals - good quality local stuff. And so, we will continue to purchase and serve the excellent coffee roasted, ground and delivered by Tara and her gang. Plus, I now have a sound marketing reason for doing so.